I don't talk about this often, but the reason why I started Little Dance Boutique is what keeps me going through the tough times (*COUGH* shipping delays, postal strikes and copycats *COUGH*).  So gather round the proverbial fire, children. Here's the story of why I started the company I run today.

I've always known that I was meant to be "in charge".  I've also referred to myself as a Jill of all trades and master of none.  I have SO MANY interests that it's hard for me to concentrate on just one thing.  I went from wanting to be a cartoonist to a coroner on my long list of "what do you want to be when you grow up".  

After 10 years of coaching cheerleading, I entered the dance world.  First as an acro instructor and then as a dance mom (the latter is much harder btw).  When my youngest joined the competition team, I didn't think it would be a big deal.  I've dealt with the competition aspect for years and we always had a cute dance store in the area...but it was gone!  

At about the same time that I was growing painfully tired of my 9-5, I was also growing painfully tired of buying the wrong dance gear for my daughter online.  One of my friends said, "someone should open a dancewear store" and I immediately knew that someone was me!  

Had I known Covid would hit after being open for 2 months, I probably wouldn't have done it, but I finally feel like I'm exactly where I am meant to be.  LDB isn't just a store, not just a company or even a brand.  It's a piece of my history and a community of all of the things that I love...Art, Children, Family, Teamwork & Kindness.  God willing it will be a part of the future with my great great grandkids running things in years to come.


February 08, 2021 — Courtney Little