Yesterday, I was shook! In a good way.
For some context - most retailers have a markdown/increase schedule. Typically, once a year (January) new prices are dished out. This is usually the timing that we have to comply with certain vendors (there are oh so many rules) to increase our pricing. You know, because they compete with us instead of working as a unit to sell their products (again, there are some gems out there that are amazing). So, they are allowed to have sales on said products, but we aren't. It's super fun.
However, I'm not typical, so I don't follow that schedule. I like to make my own rules. I have the boutique marked in sections, and do price changes according to MY schedule (unless I HAVE to by said rules). Basically every section gets reviewed FOUR times a year. And by review I mean, not necessarily increased, but decreased if possible.
Also for context, and I promise I'll get to what has me shook...
When I first opened, 2 months before Covid, I was super competitive in pricing - even with the big guys. If I was a dollar more for a shoe, I chalked it up to our always FREE fittings and getting the right size the first time is always a win. I even heard from customers how our prices on xyz were cheaper than another one of the big guys! Go me!
However, since Covid, we have all been dealing with backorders + price increases. It's awful. Especially one of the most horrific increases last fall that I have ever seen. I mean, completely ridiculous. It was painful to do, but again, no choice. I understood it then, but I've been saying for a while, I'm not understanding why the prices are not coming back down. If demand/backorders on MOST things are no longer an issue, why is the pricing not reflecting that?
Well, yesterday ( I told you I would get there)....
I was able to LOWER the prices on multiple of our high sell through products, and I'm not done yet! I didn't think I would see the day! I truly hope this is a sign for things to come, but just know, from one parent to another, I will ALWAYS stay as competitive as I'm allowed to + will continue to use our loyalty app + whatever else I can to save you time and money. Plus, we're pretty fun + cool around here, so if you haven't tried us yet, you should :)
Time to celebrate! What's not to be happy about? When we opened our doors on 1/11/2020, it was a joyous time! The thought of having our local dance parents not having to travel out of state to try on dance shoes was exciting! Getting to watch the smiling faces walk through our doors---first time dancers, professionals, teachers and my favorite---new dance moms looking for guidance...it's truly the best!
Well....then we were closed (sigh). It truly took the wind out of our sails, but we constantly looked on the bright side and of course, pivot, pivot, pivot. When we re-opened, we were terrified. Dancers were still on zoom and I sat many days in my empty store waiting for it to become alive again.
Now, here we are! I can hear Elton John's, "I'm still standing" in my head right now! We still have our bad days, weeks, and months, but we are still here. Comp season is coming to an end, but recital season within reach. We still experience shipping challenges and backorders, but we have learned how to manage these issues instead of dread them. When everything is "normal" it's truly going to be a breeze! It's going to be normal again right???
So, cheers to us, all of the small business owners that stress out like me everyday, and cheers to all of YOU that help us help you!
Here's how you can support your local small businesses:
- Buy a gift card
- Write a great review
- Like AND follow them on social media
- Share their businesses on social media
- Talk about them! Worth of mouth is the best advertising ever!
- Become one of their favorite customers!
One year ago...
T'was the day before the country shut down. It was a Friday, just like today. In the morning, the store was humming with excited dancers heading to competition. Parents thinking they would get through the weekend unscathed...myself included. I expected lots of last minute Irish Dancers getting ready for their parades. I remember having some extra treats and goody bags ready to greet them. I had my car packed with my daughter's Dream Duffel and would be closing early to head to our first comp of the season. Keirah, my final Name Game Winner came in, and moments later I did close early....just not to head to comp.
It's been a long year. I could go on and on about the longest roller coaster ride I never wanted to be on, but I don't have to. You all know. There's nothing new to tell.
As we approach another competition weekend, I wish every dancer the best dance of their lives. Some studios have already hit the stage and it's been amazing to see their photos...their unity. Some studios are hitting the stage for the first time this weekend. Things may look different, but I hope you find it in yourself to find the good in every moment...even when it doesn't feel the same.
One of the most surreal moments during this year was when I re-opened and still had Shamrocks all throughout the store. In honor of our Irish Dancers and that feeling of hope, I'll leave you with one of my favorite Irish Blessings...
May your blessings outnumber
The Shamrocks that grow
And may trouble avoid you
Wherever you go.
May luck be a friend to ye,
And be with ye in all yer days,
And may trouble be to ye,
A stranger, always
May the lilt of Irish laughter lighten every load, may the mist of Irish magic shorten every road, may you taste the sweetest pleasures that fortune ere bestowed, and may all your friends remember all the favors you are owed