Little Notes

Yesterday, I was shook!  In a good way.  

For some context - most retailers have a markdown/increase schedule.  Typically, once a year (January) new prices are dished out.  This is usually the timing that we have to comply with certain vendors (there are oh so many rules) to increase our pricing.  You know, because they compete with us instead of working as a unit to sell their products (again, there are some gems out there that are amazing).  So, they are allowed to have sales on said products, but we aren't.  It's super fun.

However, I'm not typical, so I don't follow that schedule.  I like to make my own rules.  I have the boutique marked in sections, and do price changes according to MY schedule (unless I HAVE to by said rules).  Basically every section gets reviewed FOUR times a year.  And by review I mean, not necessarily increased, but decreased if possible.  

Also for context, and I promise I'll get to what has me shook...

When I first opened, 2 months before Covid, I was super competitive in pricing - even with the big guys.  If I was a dollar more for a shoe, I chalked it up to our always FREE fittings and getting the right size the first time is always a win.  I even heard from customers how our prices on xyz were cheaper than another one of the big guys!  Go me!  

However, since Covid, we have all been dealing with backorders + price increases.  It's awful.  Especially one of the most horrific increases last fall that I have ever seen.  I mean, completely ridiculous.  It was painful to do, but again, no choice.  I understood it then, but I've been saying for a while, I'm not understanding why the prices are not coming back down.  If demand/backorders on MOST things are no longer an issue, why is the pricing not reflecting that?  

Well, yesterday ( I told you I would get there)....

I was able to LOWER the prices on multiple of our high sell through products, and I'm not done yet!  I didn't think I would see the day!  I truly hope this is a sign for things to come, but just know, from one parent to another, I will ALWAYS stay as competitive as I'm allowed to + will continue to use our loyalty app + whatever else I can to save you time and money.  Plus, we're pretty fun + cool around here, so if you haven't tried us yet, you should :)  

One week from today we turn 3!  If you've been along for the entire ride, you know what a HUGE deal this is!  We opened our doors on 1/11/2020 (yep, 2 months before Covid).  It was a great day with SO much love + support for our new business.  We were growing and had so many ideas + dreams.  Almost 2 months to the day later, we closed our doors for 2 weeks...then 2 months....then 4.  

The wind was out of my sails for sure.  Do I buy?  How do I pay our bills?  Are people ever going back to dance?  Will there be recitals?  Comps?  Pivot, pivot, pivot.  

Then came the yellow phase, which almost shut our doors for good.  WE were allowed to re-open...but our customers were not.  Good times.  Never want to relive that again.  Pivot, pivot, pivot.

By our 1st birthday we were exhausted, terrified, but hopeful.  We knew we were something special.  We were different....but would others see us this way?

Birthday #2 was awesome!  We were still hanging in there, but dealing with price hikes, shipping delays, backorders....oh, the backorders.  Pivot, pivot, pivot.

We literally don't know what a normal year is like.  Planning is so hard when you don't have real numbers.  So, I do a lot of guessing....sometimes I get it right.  Sometimes I don't.  I learned to not beat myself up over it.  Just learn from it and move on.  

Most businesses don't make it past a year....and here we are heading into our third year, still unsure, still pivoting, BUT still loving our little store.  We have built SO many relationships.  Every single day I have someone I'm excited to see come back into my store...we chat, we catch up....

...and every single day I have someone brand new.....we welcome them...guide them...teach them...

My favorite thing has remained the same.  When people from different studios bump into each other and are excited to see one another.  Maybe they met at one of our events.  Maybe they met through our Ambassador program.  Maybe they recognize each other from a photo shoot.  Whether we succeed or fail, that is something I will always remember and be proud of. 

Thank YOU all for sharing our journey with us, and loving our Little Dance Boutique as much as we do!  Cheers to year 3! 

Time to celebrate!  What's not to be happy about?  When we opened our doors on  1/11/2020, it was a joyous time!  The thought of having our local dance parents not having to travel out of state to try on dance shoes was exciting!  Getting to watch the smiling faces walk through our doors---first time dancers, professionals, teachers and my favorite---new dance moms looking for guidance...it's truly the best! 

Well....then we were closed (sigh).  It truly took the wind out of our sails, but we constantly looked on the bright side and of course, pivot, pivot, pivot.  When we re-opened, we were terrified.  Dancers were still on zoom and I sat many days in my empty store waiting for it to become alive again.  

Now, here we are!  I can hear Elton John's, "I'm still standing" in my head right now!  We still have our bad days, weeks, and months, but we are still here.  Comp season is coming to an end, but recital season within reach.  We still experience shipping challenges and backorders, but we have learned how to manage these issues instead of dread them.  When everything is "normal" it's truly going to be a breeze!  It's going to be normal again right???

So, cheers to us, all of the small business owners that stress out like me everyday, and cheers to all of YOU that help us help you!

Here's how you can support your local small businesses:

• Buy a gift card
• Write a great review
• Like AND follow them on social media
• Share their businesses on social media
• Talk about them!  Worth of mouth is the best advertising ever!
• Become one of their favorite customers!  

I know it's been a minute since I last had time to blog, but today is a day worth taking that time.  It's National Mom + Pop Business Owners Day!  Why should you care?

• Our businesses are just awesome!
• Our economy couldn't run without them!  
• Small businesses create local jobs!
• Our businesses are just awesome!!!
• We are known for SUPERIOR customer service!  It's not just a job to us-these businesses are our babies!  
• We support the community-whether it's donating to a local sports team or holding a fundraiser in our businesses, we support our community year round!
• Did I mention that our businesses are just awesome?
• We build relationships-you're not just a customer ID to us!

Days like today make us stop and think about all of the hard work, long hours + time away from our families...is it all worth it?  For me it is.  I want to build something that my kids and future grandkids will be proud of and hopefully run one day.  So, I work every weekend, almost every hour that I'm awake.  I literally run on Dunkin' (and hopefully soon the new coffee shop coming up the street).  I'm the purchaser, merchandiser, marketing contact, window cleaner, cashier, website developer, AR/AP, janitor, social media marketer + shipper.  I still drive my Dodge Journey +  stress about bills...but, I LOVE my job and I LOVE our LDB family!  I love the feeling of pride I have every single time I walk through the door and the extra few moments that I stand and admire my store in the dark when I close.  Did I mention that small businesses are awesome?  

Here's how you can support your local small businesses:

• Buy a gift card
• Write a great review
• Like AND follow them on social media
• Share their businesses on social media
• Talk about them!  Worth of mouth is the best advertising ever!
• Become one of their favorite customers!